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Executive Edgecast
Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work.
Every conversation features a battle-tested subject matter expert: leaders who have scaled small and mid-sized businesses, rescued failing go-to-market strategies, tightened operations, and led teams through real growth and change. These are people who’ve done the work — not just talked about it.
You’ll hear how they really did it: the questions they asked, the levers they pulled, what they cut, and what they would repeat every time. The result is the kind of conversation you forward to your leadership team and say, “Watch this — let’s do this.”
If an episode gives you even one move you can use, don’t let it die in your headphones. Subscribe and share it with the partners, leaders, and rising talent helping you build what’s next.
Executive Edgecast
Latest Episodes
Sonic Branding Explained: How Sound Shapes Memorable Brands
In Episode 6 of Executive Edgecast, host Margaret Bouse explores the growing role of sound in branding with music composer and audio producer Jesse Walsh.As marketing becomes increasingly digital and multi-sensory,...
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An Honest Conversation About AI: Promise, Risks, and Responsibility
Executive Edgecast with Margaret Bouse explores how leaders can navigate the rapidly evolving role of artificial intelligence in business, creativity, and everyday life. In this episode, Margaret sits down with Kaylee Eastman for a fires...
How Sales Leaders Adapt and Thrive in a Changing Economy
Executive Edgecast with Margaret Bouse explores how sales leaders can adapt their approach to succeed in today’s rapidly changing economic landscape. In this episode, Margaret sits down with seasoned sales leader Laura Milewski to consid...
Finding Your Frequency: How Clear Messaging and Positioning Drive Growth
Executive Edgecast with Margaret Bouse explores how leaders can sharpen their messaging and positioning to create clarity, alignment, and momentum across their organizations. In this episode, Margaret sits down with messaging strategist ...
Why Your Happiest Customers Are Your Best Growth Channel
Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marke...