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Executive Edgecast
Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work.
Every conversation features a battle-tested subject matter expert: leaders who have scaled small and mid-sized businesses, rescued failing go-to-market strategies, tightened operations, and led teams through real growth and change. These are people who’ve done the work — not just talked about it.
You’ll hear how they really did it: the questions they asked, the levers they pulled, what they cut, and what they would repeat every time. The result is the kind of conversation you forward to your leadership team and say, “Watch this — let’s do this.”
If an episode gives you even one move you can use, don’t let it die in your headphones. Subscribe and share it with the partners, leaders, and rising talent helping you build what’s next.
Executive Edgecast
How Sales Leaders Adapt and Thrive in a Changing Economy
Executive Edgecast with Margaret Bouse explores how sales leaders can adapt their approach to succeed in today’s rapidly changing economic landscape. In this episode, Margaret sits down with seasoned sales leader Laura Milewski to consider what it really takes to sell — and thrive — when markets are uncertain and expectations are evolving.
Drawing on more than two decades of experience in enterprise and technology sales, Laura shares candid insights into the human realities of the profession, including pressure, resilience, and the power of authentic connection. Together, Laura and Margaret explore how sales professionals can balance digital automation with relationship-driven selling, redefine what a “lead” truly means, and build strategies that create sustainable success in a shifting market.
🎯 In this episode, you’ll learn:
- Why “Build, Retain & Grow” remains the timeless foundation of sales success
- How to align your personal brand with your company’s purpose and mission
- The provocative question every leader should ask: “How do we define a lead?”
- What economic uncertainty and turnover mean for today’s buyer journey
- How to maintain passion, integrity, and empathy amid constant change
- Why marketers should walk a mile in sales’ shoes to truly understand their customer
💡 Key takeaway:
Sales is no longer about transactions—it’s about trust. In a noisy, data-driven world, the winners are those who stay human, stay curious, and keep showing up.
📎 Resources Mentioned
- LinkedIn for Professional Networking: https://www.linkedin.com
- Harvard Business Review: “The New Psychology of Sales” – https://hbr.org
- Related Episode: Customer Marketing: Jackie Bouse on Turning Happy Clients into Growth Engines (LINK)
👇 Join the conversation:
What’s changing most about sales in your world? How are you keeping the human touch alive? Share your experiences below!
Your Host:
👉 Margaret “Marg” Bouse ➜ https://www.linkedin.com/in/margaretbouse/
Guest Speaker:
👉 Laura Milewski ➜ https://www.linkedin.com/in/milewskilaura/
Podcast Producer and Director:
👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh
📣 Please Subscribe and Share!
💥 Enjoying Executive Edgecast?
Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, expert insights and strategy to grow your business.
🤝 Want to be a guest on the podcast? Visit us at https://executiveedgecast.com/ to submit an application!
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🎥 YouTube ➜ https://www.youtube.com/@ExecutiveEdgecast
🧠 Sopra Solutions LLC ➜ www.soprasolutions.com
👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/sopra-solutions