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Executive Edgecast
Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work.
Every conversation features a battle-tested subject matter expert: leaders who have scaled small and mid-sized businesses, rescued failing go-to-market strategies, tightened operations, and led teams through real growth and change. These are people who’ve done the work — not just talked about it.
You’ll hear how they really did it: the questions they asked, the levers they pulled, what they cut, and what they would repeat every time. The result is the kind of conversation you forward to your leadership team and say, “Watch this — let’s do this.”
If an episode gives you even one move you can use, don’t let it die in your headphones. Subscribe and share it with the partners, leaders, and rising talent helping you build what’s next.
Executive Edgecast
Finding Your Frequency: How Clear Messaging and Positioning Drive Growth
Executive Edgecast with Margaret Bouse explores how leaders can sharpen their messaging and positioning to create clarity, alignment, and momentum across their organizations. In this episode, Margaret sits down with messaging strategist Mark DiFraia to discuss what it really means to “find your frequency” — and why so many brands struggle to be heard.
Drawing on his background as both a musician and a messaging professional, Mark explains how he helps companies tune their message so every stakeholder — from investors to customers — hears the same clear, consistent story. Together, Mark and Margaret explore how alignment, clarity, and repetition turn brand noise into messaging that resonates and drives growth.
🎯 In this episode, you’ll learn:
- How to develop a messaging framework that unifies your team and drives all communications
- Why it’s important to train founders and teams to communicate on-message
- How to measure messaging success
- Why patience and consistency are essential
💬 Key takeaway:
Messaging isn’t about saying more — it’s about saying the right things, consistently, to the right audience, so that every word moves your buyers closer to action.
📎 Resources Mentioned
- 440 Marketing Blog: http://4fortymarketing.com/blog/
🎥 Related Episode: “Customer Marketing: Turning Happy Clients into Growth Engines” with Jackie Bouse
How do YOU make sure your team stays “in tune” with your brand message? Share your tips or challenges — we’d love to hear from you.
Your Host:
👉 Margaret “Marg” Bouse ➜ https://www.linkedin.com/in/margaretbouse/
Guest Speaker:
👉 Mark Difraia ➜ https://www.linkedin.com/in/markdifraia/
Podcast Producer and Director:
👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh
📣 Please Subscribe and Share!
💥 Enjoying Executive Edgecast?
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🤝 Want to be a guest on the podcast? Visit us at https://executiveedgecast.com/ to submit an application!
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🎥 YouTube ➜ https://www.youtube.com/@ExecutiveEdgecast
🧠 Sopra Solutions LLC ➜ www.soprasolutions.com
👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/sopra-solutions