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Executive Edgecast
Executive Edgecast with Marg Bouse is built for one thing: giving you moves you can actually use to grow your business and sharpen your leadership team.
Every episode puts a battle-tested subject matter expert in your ear—people who have actually scaled small and medium businesses, rescued failing go-to-market plans, tightened operations, and led teams and initiatives to achieve great things.
No theory, no motivational sugar. Just proven playbooks, exact moves, and real-world results.
You'll hear how they really did it: the questions they asked, the levers they pulled, what they killed off, and what they'd repeat every time. It's the kind of conversation you forward to your leadership team with: "Watch this—let's do this."
If an episode gives you even one move you can use, please don't let it die in your headphones. Subscribe, and send it to the people helping you build what's next—your partners, leadership teams, and rising stars will benefit.
Executive Edgecast
Finding Your Frequency: Messaging and Positioning with Mark DiFraia
In this episode, host Margaret P. Bouse sits down with Mark DiFraia for an in-depth discussion on the art and science of messaging and positioning.
Mark explains how he helps companies “find their frequency” — tuning their message so that every stakeholder, from investors to customers, hears the same clear, consistent story. Drawing on his background as both a musician and a messaging pro, he shares why alignment, clarity, and repetition are the keys to turning brand noise into a performance that resonates.
🎯 In this episode, you’ll learn:
- How to develop a messaging framework that unifies your team and drives all communications
- Why it’s important to train founders and teams to communicate on-message
- How to measure messaging success
- Why patience and consistency are essential
💬 Key takeaway:
Messaging isn’t about saying more — it’s about saying the right things, consistently, to the right audience, so that every word moves your buyers closer to action.
📎 Resources Mentioned
- 440 Marketing Blog: http://4fortymarketing.com/blog/
- Mark on LinkedIn: https://www.linkedin.com/in/markdifraia
🎥 Related Episode: “Customer Marketing: Turning Happy Clients into Growth Engines” with Jackie Bouse
How do YOU make sure your team stays “in tune” with your brand message? Share your tips or challenges — we’d love to hear from you.
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Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions
Listen/watch in video form: Youtube.com/@ExecutiveEdgecast