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Executive Edgecast
Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work.
Every conversation features a battle-tested subject matter expert: leaders who have scaled small and mid-sized businesses, rescued failing go-to-market strategies, tightened operations, and led teams through real growth and change. These are people who’ve done the work — not just talked about it.
You’ll hear how they really did it: the questions they asked, the levers they pulled, what they cut, and what they would repeat every time. The result is the kind of conversation you forward to your leadership team and say, “Watch this — let’s do this.”
If an episode gives you even one move you can use, don’t let it die in your headphones. Subscribe and share it with the partners, leaders, and rising talent helping you build what’s next.
Executive Edgecast
Why Your Happiest Customers Are Your Best Growth Channel
Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marketing strategist Jackie Bouse to break down what customer marketing really is, why it’s often misunderstood, and how it can turn satisfied customers into powerful growth engines.
Drawing on her experience building and managing customer marketing programs, Jackie explains how businesses can leverage retention, advocacy, and long-term relationships to fuel growth. Together, Margaret and Jackie explore how small to mid-sized businesses and nonprofits can apply these strategies effectively—even without large marketing teams or budgets.
🎯 In this episode, you’ll learn:
- What “Customer Marketing” really is — and why it’s powerful
- How to build trust-based relationships that foster renewals, referrals, and upsales
- Best practices for case studies, customer advisory boards (CABs), and onboarding experiences
- How to ethically use customer logos, testimonials, and stories in marketing
- Why “meeting customers where they are” builds loyalty and community
- How AI and automation will reshape authentic customer engagement
💡 Key takeaway:
Customer Marketing is about relationships — listening, learning, and co-creating value. For businesses ready to scale sustainably, it’s not just a retention tool — it’s a differentiator.
📎 Additional Resources
- Creating a Customer Advisory Board: https://customeradvisoryboard.org/
- Playbook for CAB success: https://www.customermarketingalliance.com/fine-tuning-your-b2b-customer-advisory-boards-for-maximum-success/
- Creating a Customer Community: https://influitive.com/blog/customer-community/
What customer marketing strategies have worked best in your business? Do you run a CAB or customer community? We’d love to hear your experiences.
Your Host:
👉 Margaret “Marg” Bouse ➜ https://www.linkedin.com/in/margaretbouse/
Guest Speaker:
👉 Jackie Bouse ➜ https://www.linkedin.com/in/jackiebouse/
Podcast Producer and Director:
👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh
📣 Please Subscribe and Share!
💥 Enjoying Executive Edgecast?
Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, expert insights and strategy to grow your business.
🤝 Want to be a guest on the podcast? Visit us at https://executiveedgecast.com/ to submit an application!
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🎥 YouTube ➜ https://www.youtube.com/@ExecutiveEdgecast
🧠 Sopra Solutions LLC ➜ www.soprasolutions.com
👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/sopra-solutions